From local to global, mundane to massive—I’ve done it all, and made it shine.

 

WRITING VERSATILITY

CREATIVE/CRM/PRINT/BROADCAST/DIGITAL

I’m a storyteller, science communicator, detail distiller. I delight in short and long copy—across print, broadcast and digital. As a creative brand steward, I’ve slayed pitches, scripts, crafted manifestos and messaging platforms. I started in direct mail and have written my way across automotive, financial and pharma.

 

WORK HISTORY

KLICK HEALTH 2012 to present—Associate Creative Director

I joined Klick to work on their only non-pharma brand, Sony Rewards, where I spent nearly four years. During this time, I persuaded our Creative Resource Manager to assign me pharma projects. I took on any project that came my way, learning through curiosity and persistence. I was eventually brought on as Klick’s first pharma copywriter without a science degree. Writers like me, now make up the majority of Klick writers. I currently manage a team of 3 copywriters.

Projects I’ve been the lead writer on:

  • Websites

  • Emails

  • Social campaigns

  • Print brochures

  • Company manifestos

  • Messaging platforms (branded and unbranded, HCC and HCP)

  • CVAs and IVAs

  • Patient profiles

  • ·Discussion guides

  • KOL videos

  • >12 broadcast shoots (branded and unbranded, HCC and HCP)

Areas I have experience in include:

  • Anti-Microbial Stewardship

  • Chronic Constipation

  • Epilepsy

  • Immunology

  • Men’s Health

  • Overactive bladder

  • Vaccines

FUSE CREATE 2007 to 2012—Copywriter

From concept to creation and client presentation, I crafted print and digital collateral for mainly financial and automotive clients including Mercedes-Benz, CIBC, and President's Choice Financial. I honed my skills at writing copy that would break through the cluttered landscape that is direct mail.

 

AWARDS

  • 2023 Global Creative Floor Health Awards winner for best booth design for The Bent Carrot, XIAFLEX, Endo

  •  2019 Global Creative Floor Health Awards winner for best use of Social Media for Versed on HPV, GARDASIL 9 US, Merck

  •  2014 Web Awards winner for outstanding achievement in web development for Myerbetriq.com, Astellas Pharma

EDUCATION

Diploma Advertising Media Copywriting, Humber College

Bachelor of Arts Journalism, Ryerson University

Bachelor of Arts History and Political Science, McGill University

Diplome D'études Collégiales Liberal Arts, Marianopolis College

LANGUAGES (spoken and written)

English and French

INTERESTS

Short story writing, pottery, celebrity gossip